UX Research · Product · Data & Insights

Studying people, shaping technology

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Mixed-methods researcher and UC Berkeley MIMS candidate (May 2027) who turns user insights and data into decisions teams can act on. I bring a sociology lens, bilingual English and Spanish, and a focus on technology that works for real people.

Experience

  1. Sep 2026 – Present

    AI Model Evaluator (Part-time, Remote)

    Handshake

    • Compare multimodal generative AI outputs side by side against detailed rubrics, writing structured rationales on quality and failure modes
  2. June 2026 – Aug 2026

    Customer Experience Analyst Intern

    Credit One Bank

    • Analyzed and mapped cardmember behavior across the acquisition, onboarding, and activation journey, quantifying friction in payment and card-block workflows; findings led to implemented process changes
    • Benchmarked customer experience metrics against industry peers using NPS Prism and voice-of-customer data in Medallia
    • Built an executive-facing Power BI dashboard for 5 stakeholders, automating recurring reporting with Power Automate and Power Query
    • Designed AI agents in Google Gemini to automate data collection and classification, saving about 15 hours per week of manual work
    • Drafted analysis and presentation materials for quarterly reporting reviewed by senior leadership
  3. July 2025 – Feb 2026

    Research Assistant

    UC Santa Cruz

    • Partnered with a Principal Investigator on research design and instrument development, coordinating data collection across a distributed team
    • Applied structured qualitative coding to a large body of unstructured data and synthesized findings into reports and presentations
  4. July 2025 – Aug 2025

    Licensing Intern

    Complex Networks

    • Researched consumer and industry trends, competitor positioning, and partner categories, synthesizing insights into materials for client pitches and campaign kick-offs
    • Consolidated product and inventory data from multiple sources into Centric PLM, fixing data integrity gaps that blocked cross-team reporting
  5. Sep 2023 – June 2025

    Independent Researcher (Senior Thesis)

    UC Santa Cruz

    • Designed and led a two-year, IRB-approved mixed-methods study on the long-term effects of parental divorce, from research question and sampling to data collection protocol
    • Conducted 16 in-depth interviews, applied thematic analysis, and situated findings within academic literature
    • Authored and defended a full research report before a faculty panel, supported by $2,000 in KORET Scholarship research funding
    Case study: Lingering Effects of Parental Divorce
  6. July 2024 – Sep 2024

    HR & Accounting Intern

    Torn Ranch · Petaluma, CA

    • Developed data organization and reporting skills by processing payments and tracking orders in Excel, supporting operational planning and business insights
  7. Jan 2024 – June 2024

    Data & Research Intern

    Education Partnership Center, UC Santa Cruz

    • Analyzed program and engagement metrics for 1,500 students in Excel, building KPI reports that informed program decisions
    • Redesigned data collection processes with cross-functional partners, improving data completeness and reliability

Education

  1. M.S. Information Management & Systems

    University of California, Berkeley, School of Information · Aug 2025 – May 2027 (Expected)

    Concentration in UX Research and Product Management

    GPA 3.8/4.0

    Coursework: UX Research Methods · UX/UI Design · UX for AI · Quantitative Methods · Database Systems · Information Visualization

  2. B.A. Sociology

    University of California, Santa Cruz · Sep 2021 – June 2025

    Minor in Technology & Information Management

    GPA 3.7/4.0

    Coursework: Statistics · Probability Theory · Economics · Python Programming · Systems Analysis and Design · Web Design

Leadership

  • MIMS ’27 Student Representative, DEIBJ

    UC Berkeley School of Information

    Represent my cohort in monthly working group meetings with faculty and staff and help develop student-led initiatives

Skills

UX research

  • User interviews
  • Needfinding
  • Usability testing
  • Survey design (Qualtrics)
  • Mixed methods
  • Thematic analysis
  • Journey mapping
  • Research synthesis
  • IRB protocols
  • Participant recruiting (50+ students through cold outreach)

Data & analytics

  • Python (coursework)
  • SQL (coursework)
  • Excel (pivot tables, data modeling)
  • SPSS
  • KPI reporting
  • NPS benchmarking
  • Medallia

Visualization

  • Power BI
  • Tableau
  • D3.js / Observable
  • Power Query
  • Power Automate

Design & product

  • Figma
  • Wireframing
  • Lo-fi to hi-fi prototyping
  • Jobs-to-be-done
  • Competitor research
  • Stakeholder communication
  • Cross-functional collaboration

AI tools

  • Google Gemini agent design
  • Generative AI output evaluation
  • LLM-assisted research workflows
  • Claude Code
  • Lovable
  • Microsoft 365 Copilot

Languages

  • English and Spanish (bilingual)