Mixed-methods researcher and UC Berkeley MIMS candidate (May 2027) who turns user insights and data into decisions teams can act on. I bring a sociology lens, bilingual English and Spanish, and a focus on technology that works for real people.
Experience
Sep 2026 – Present
AI Model Evaluator (Part-time, Remote)
- Compare multimodal generative AI outputs side by side against detailed rubrics, writing structured rationales on quality and failure modes
June 2026 – Aug 2026
Customer Experience Analyst Intern
- Analyzed and mapped cardmember behavior across the acquisition, onboarding, and activation journey, quantifying friction in payment and card-block workflows; findings led to implemented process changes
- Benchmarked customer experience metrics against industry peers using NPS Prism and voice-of-customer data in Medallia
- Built an executive-facing Power BI dashboard for 5 stakeholders, automating recurring reporting with Power Automate and Power Query
- Designed AI agents in Google Gemini to automate data collection and classification, saving about 15 hours per week of manual work
- Drafted analysis and presentation materials for quarterly reporting reviewed by senior leadership
July 2025 – Feb 2026
Research Assistant
- Partnered with a Principal Investigator on research design and instrument development, coordinating data collection across a distributed team
- Applied structured qualitative coding to a large body of unstructured data and synthesized findings into reports and presentations
July 2025 – Aug 2025
Licensing Intern
- Researched consumer and industry trends, competitor positioning, and partner categories, synthesizing insights into materials for client pitches and campaign kick-offs
- Consolidated product and inventory data from multiple sources into Centric PLM, fixing data integrity gaps that blocked cross-team reporting
Sep 2023 – June 2025
Independent Researcher (Senior Thesis)
- Designed and led a two-year, IRB-approved mixed-methods study on the long-term effects of parental divorce, from research question and sampling to data collection protocol
- Conducted 16 in-depth interviews, applied thematic analysis, and situated findings within academic literature
- Authored and defended a full research report before a faculty panel, supported by $2,000 in KORET Scholarship research funding
July 2024 – Sep 2024
HR & Accounting Intern
- Developed data organization and reporting skills by processing payments and tracking orders in Excel, supporting operational planning and business insights
Jan 2024 – June 2024
Data & Research Intern
- Analyzed program and engagement metrics for 1,500 students in Excel, building KPI reports that informed program decisions
- Redesigned data collection processes with cross-functional partners, improving data completeness and reliability
Education
M.S. Information Management & Systems
Concentration in UX Research and Product Management
GPA 3.8/4.0
Coursework: UX Research Methods · UX/UI Design · UX for AI · Quantitative Methods · Database Systems · Information Visualization
B.A. Sociology
Minor in Technology & Information Management
GPA 3.7/4.0
Coursework: Statistics · Probability Theory · Economics · Python Programming · Systems Analysis and Design · Web Design
Leadership
MIMS ’27 Student Representative, DEIBJ
Represent my cohort in monthly working group meetings with faculty and staff and help develop student-led initiatives
Skills
UX research
- User interviews
- Needfinding
- Usability testing
- Survey design (Qualtrics)
- Mixed methods
- Thematic analysis
- Journey mapping
- Research synthesis
- IRB protocols
- Participant recruiting (50+ students through cold outreach)
Data & analytics
- Python (coursework)
- SQL (coursework)
- Excel (pivot tables, data modeling)
- SPSS
- KPI reporting
- NPS benchmarking
- Medallia
Visualization
- Power BI
- Tableau
- D3.js / Observable
- Power Query
- Power Automate
Design & product
- Figma
- Wireframing
- Lo-fi to hi-fi prototyping
- Jobs-to-be-done
- Competitor research
- Stakeholder communication
- Cross-functional collaboration
AI tools
- Google Gemini agent design
- Generative AI output evaluation
- LLM-assisted research workflows
- Claude Code
- Lovable
- Microsoft 365 Copilot
Languages
- English and Spanish (bilingual)